Arnold, R. (2001) Fashion, Desire, And Anxiety: Image and morality in the 20th century, London/New York: I.B.TAURIS
Barnard, M. (2002) Fashion, clothing, sex and gender (I and II), in M. Barnard, Fashion as Communication, London: Routledge
Bennet, A. (2005) ‘Fashion’, in, Culture and Everyday Life, London: Sage
Cole, S. (2000) Don We Now Gay Apparel, Oxford: Berg
Cole, S. (2000) ‘Macho Man; Clones and the development of a masculine stereotype’, Fashion Theory 4 (2)
Craik, J. (2009) Fashion: They Key Concepts, Oxford: Berg
Craik, J. (1994) The Face of Fashion: Cultural Studies in Fashion, London: Routledge
Edwards T. (1997) Men in the Mirror: Men’s Fashion, Masculinity and Consumer Society, London: Cassell
Howson, A. (2004) The …show more content…
Traditional male attitudes to dress can be understood as a ‘set of denials’ which include preconceptions that men dress for function over style (Edwards 1997). It has been seen that it is perhaps not ‘appropriately masculine’ to take interest in one’s appearance thus perpetuating the issues surrounding the persistence of biased attitudes towards ‘gender relations and stereotypes concerning men, masculinity, and their place in society’ (Edwards …show more content…
‘Advertisements translate statement about objects into statements about people’ (Wernick cited in