During her pronouncement, Palin illuminates McCain's qualities- simultaneously validating her own. She explicated his past, his difficulties, his triumphs, and his compassion for what he does. As an audience you see a part of McCain who fought for his country and knows first hand what is right and what is wrong. Her …show more content…
Her approach was very effective as she knew middle class citizens have superior vote. The mention of her son and nephew deployed in Iraq with the army in service of this country, connected with other citizens who have family across seas. Her use of pathos appealed to many individuals, in away promising she will do all in her power to keep them safe. Palin also mentions her everyday life, being a hockey mom, signed up for the PTA, running for city council and mayor of her hometown, she sets herself at the same level as the majority of the population. An average mom, wife and colleague who was given the chance to make a change. Eventually in her speech, Palin mentions the democratic nominee, senator Barack Obama. She uses a very crafty technique of not mentioning the nominee's name while talking about his political views, in a way she dehumanizes him. In a short paragraph she uses anaphora, a repetition of a certain phrase, to really get her point across. Mentioning a certain view of Obama, she repeats the words “raise taxes” over and over throughout this constituent of the speech to make the audience believe Obama's taxing list seem longer than it actually is. By doing so Palin effectively portrayed a negative image of her Democratic rival. Palin successively paved the road for her political career. Creating a prime image of herself and McCain in the 2008 political campaign.