Executive Summary
In response to a request of CBI, a Hong Kong supermarket group, for preparation of a market entry report to Vietnam, research has been made with findings applied to a number of International Market Selection Analysis Models for assessment of appropriateness of the company’s choice of market and time of entry.
Different analysis revealed that Vietnam is a suitable market for CBI’s purpose and now is the right time for market entry. Nonetheless, it also revealed that the move could be risky as CBI has no overseas experience nor any network relationship in Vietnam. A number of challenges and problems likely to be encountered by CBI were identified, and solution to them were recommended.
The report concluded that CBI should …show more content…
2hrs 30 mins Sea 4 days --- ---
* Please refer to the Reference Section for research referencing on items 1 to 17
Chapter 3 International Market Selection Analysis Models and their Application
In this section, three “International Market Selection Analysis Models” that are considered suitable for use in CBI’s plan for entering Vietnam will (i) each be described of its functions, usage as well as (ii) critique. Also the model’s (iii) application on CBI’s case together with assessed outcome.
I Uppsala internationalization Model
Function and usage: This model explains how firms select and gradually increase their activities in foreign markets. And it distinguishes four different stages of entering an international market:
“ Stage 1: no regular export activities (sporadic export)
Stage 2: export via independent representatives (export mode)
Stage 3: establishment of a foreign sales subsidiary
Stage 4: foreign production/manufacturing units.”
(Hollensen S., 2014 p79)
The model observed that companies usually commence their expansion in a psychic nearby market before moving on to the more distance …show more content…
And to tackle this problem, a dedicated team must first be set up in Hong Kong to work out what necessary information may be required before visiting Vietnam to gather answers as well as establishing necessary local contacts. The team will at a later stage help establish the supermarket in Vietnam and see to its many problems. Although this will be the way to plan and work, but it is a very complicated process, not to mention that the team need to absolve information and work out solutions all the time. Meticulous care, planning and problems solving will need to be made every step of the way. A simple oversight may need to disastrous results. And since CBI will be the only investor in the project, it will bear all the
In response to a request of CBI, a Hong Kong supermarket group, for preparation of a market entry report to Vietnam, research has been made with findings applied to a number of International Market Selection Analysis Models for assessment of appropriateness of the company’s choice of market and time of entry.
Different analysis revealed that Vietnam is a suitable market for CBI’s purpose and now is the right time for market entry. Nonetheless, it also revealed that the move could be risky as CBI has no overseas experience nor any network relationship in Vietnam. A number of challenges and problems likely to be encountered by CBI were identified, and solution to them were recommended.
The report concluded that CBI should …show more content…
2hrs 30 mins Sea 4 days --- ---
* Please refer to the Reference Section for research referencing on items 1 to 17
Chapter 3 International Market Selection Analysis Models and their Application
In this section, three “International Market Selection Analysis Models” that are considered suitable for use in CBI’s plan for entering Vietnam will (i) each be described of its functions, usage as well as (ii) critique. Also the model’s (iii) application on CBI’s case together with assessed outcome.
I Uppsala internationalization Model
Function and usage: This model explains how firms select and gradually increase their activities in foreign markets. And it distinguishes four different stages of entering an international market:
“ Stage 1: no regular export activities (sporadic export)
Stage 2: export via independent representatives (export mode)
Stage 3: establishment of a foreign sales subsidiary
Stage 4: foreign production/manufacturing units.”
(Hollensen S., 2014 p79)
The model observed that companies usually commence their expansion in a psychic nearby market before moving on to the more distance …show more content…
And to tackle this problem, a dedicated team must first be set up in Hong Kong to work out what necessary information may be required before visiting Vietnam to gather answers as well as establishing necessary local contacts. The team will at a later stage help establish the supermarket in Vietnam and see to its many problems. Although this will be the way to plan and work, but it is a very complicated process, not to mention that the team need to absolve information and work out solutions all the time. Meticulous care, planning and problems solving will need to be made every step of the way. A simple oversight may need to disastrous results. And since CBI will be the only investor in the project, it will bear all the