a) The elements of the culture and society, including : Culture, Branch cultural and social status.
Culture is a system of values, beliefs, traditions and behavioral norms are formed, developed, inherited through generations. Culture is absorbed within family life, then being in school and in society.
Culture is the underlying cause, the first lead of the human behavior in general and in particular consumer behavior. It is the consumer culture. How to dress, consumer perception of the value of goods and express themselves through the consumer ... are strongly influenced by culture. People with different cultures will have different consumer behavior. For example, the northern food, used cars, houses and other clothing Southerners. Style European consumers have a big difference compared to Asians. Therefore, to be successful exporters Vietnam to find out technical consumer culture of the importing country.
Cultural branch is a smaller component of a culture. Religious groups is a cultural branch. The different branches of culture own lifestyle, consumer behavior in particular. Muslims abstain from eating beef, women are required to cover the road network and dressed so tight mit.Nhu, various cultural branches will form the …show more content…
Those who want to admire them as their consumers. Thus, consumer behavior of the stars have a strong impact on the "fan". A clothing store in Beijing was awarded the Queen of England a traditional Chinese clothes and asked to be photographed with the Queen in the clothes there. Then hang the photo shop owner in a solemn place in the store. Since then many visitors to the store will buy clothes that the Queen was given. Daewoo Hanoi Hotel has reserved a solemn place to display a yellow window with a list of celebrities who have stayed at the