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Marketing Final Project:Corning Inc. - Gorilla GlassSummary/Mission Statement:“Corning Incorporated, the world leader in specialty glass and ceramics, has worked closely with customers to understand their problems, explore possible solutions, and then bring those solutions to life through our world-class scientific and manufacturing capabilities” (Corning Inc., 2017).Corning Inc. is a leading corporation focusing on glass and ceramic products. Their specialty glasses are used on phones, TV’s, and automobiles; in particular Gorilla Glass, which is known for its durability, optical clarity, and touch sensitivity. They also manufacture advanced optics, pharmaceutical technologies, and communication network products. Research and development continues to improve all of their products to obtain and …show more content…
Corning Inc. is always looking to lower cost, while increase quality of products. By evaluating the company’s internal strengths and weaknesses, and various opportunities we can build a foundation for this marketing plan. The goal of this marketing plan is to increase company growth by continuing to build customer relationships and to develop/improve products to target specific customer needs while being mindful of all factors that impact the company.Situation Analysis:1. Competitive Forces: The glass industry has competitors both locally and nationally. Corning Inc. focuses on continually having a cost competitive, product differentiation, and niche advantages. Corning is considered the world leader in this industry; however, more companies are in the process of creating competitive glasses. Corning is considered to be a business to business marketer because they use their products to
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Marketing Final Project:Corning Inc. - Gorilla GlassSummary/Mission Statement:“Corning Incorporated, the world leader in specialty glass and ceramics, has worked closely with customers to understand their problems, explore possible solutions, and then bring those solutions to life through our world-class scientific and manufacturing capabilities” (Corning Inc., 2017).Corning Inc. is a leading corporation focusing on glass and ceramic products. Their specialty glasses are used on phones, TV’s, and automobiles; in particular Gorilla Glass, which is known for its durability, optical clarity, and touch sensitivity. They also manufacture advanced optics, pharmaceutical technologies, and communication network products. Research and development continues to improve all of their products to obtain and …show more content…
Corning Inc. is always looking to lower cost, while increase quality of products. By evaluating the company’s internal strengths and weaknesses, and various opportunities we can build a foundation for this marketing plan. The goal of this marketing plan is to increase company growth by continuing to build customer relationships and to develop/improve products to target specific customer needs while being mindful of all factors that impact the company.Situation Analysis:1. Competitive Forces: The glass industry has competitors both locally and nationally. Corning Inc. focuses on continually having a cost competitive, product differentiation, and niche advantages. Corning is considered the world leader in this industry; however, more companies are in the process of creating competitive glasses. Corning is considered to be a business to business marketer because they use their products to