Crafton Industries Case

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Crafton Industries, Inc., the company that is being analyzed utilizes a medium to high pricing strategy. The firm has a full product line of rug and carpet options and mainly manufacture products for the residential market. Masterton and Chesterton are the brand names the company markets their product through to the end consumers. The company also does sales in the commercial segment and the sales from this segment makes up 28% of their total sales and these sales primarily come from in the southeastern United States. They have no export sales to any other country and the firm remains solely domestic. As shown on the financial statement for the fiscal year ending in June 30, 2010, their net sales were $75 million, their net income before taxes

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