When I need information, the first place I go to is a website. Websites provide a quick and easy access to the information I need. But for what purpose does the website exist? What is the main objective of the website? Websites serve different purposes depending on who the audience will be. In technical communication, Gurak & Lannon states there are two types of audiences, the primary and secondary. Primary audiences are the main audience who the writer is targeting. Secondary audiences are other possible readers who are not directly affected but have access to the information in some way (Gurak & Lannon, 2016, p. 46). In looking at the websites of the American Diabetes Association (ADA) www.diabetes.org and the National Diabetes Education
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Both ADA and NDEI provide resourceful information about diabetes, but the purpose of the information, the way the webpage is designed and the language structure in each website are all determined by the different types of audiences it serves.
The purpose of the information in The American Diabetes Association (ADA) is used to provide information to the general public whereas the information in the National Diabetes Education Initiative (NDEI) is geared towards the healthcare provider. In the ADA’s website, the primary audiences are people who have diabetes, recently diagnosed or at risk of getting diabetes. The secondary audience may include students, health professionals and people who have family members who have diabetes and wanting information on how to help them. The ADA’s website is filled with variety of information which tries to answer all the questions a person dealing with diabetes would ask. The website provides all kinds of information that the reader may want to know about diabetes. For example, it includes basics of diabetes, the risks, diabetes management, support, food and fitness and local community …show more content…
When clicking on to the ADA’s website, a full page pops up with lots of pictures and color that draws in the reader. On the website, pictures of many different types of people appear on the homepage. There is a map of US with people of different ethnicity, color, age, and gender. It tries to connect with all people and sends the message that diabetes has no boundaries and can affect people from all different backgrounds. The website also connects with the Spanish speaking population as the website is easily translated into Spanish. In connecting with the audience, the website sets an informal tone by showing empathy with the struggles the person faces when dealing with diabetes. For instance, in section that talks about living with diabetes, the stories are relatable to an everyday person who is living with diabetes. It connects with the primary audience by acknowledging the same struggles they face. Also, the ads displayed on the website are related to providing more help with diabetes such as diabetic magazines, recipes and fitness programs. It is designed to provide other resources that are available that might help them with diabetes. The design of the website in the NDEI do not appeal to the reader’s emotions with pictures of smiling faces or to the senses with pictures of fresh vegetables as seen in the ADA’s website, instead the
Both ADA and NDEI provide resourceful information about diabetes, but the purpose of the information, the way the webpage is designed and the language structure in each website are all determined by the different types of audiences it serves.
The purpose of the information in The American Diabetes Association (ADA) is used to provide information to the general public whereas the information in the National Diabetes Education Initiative (NDEI) is geared towards the healthcare provider. In the ADA’s website, the primary audiences are people who have diabetes, recently diagnosed or at risk of getting diabetes. The secondary audience may include students, health professionals and people who have family members who have diabetes and wanting information on how to help them. The ADA’s website is filled with variety of information which tries to answer all the questions a person dealing with diabetes would ask. The website provides all kinds of information that the reader may want to know about diabetes. For example, it includes basics of diabetes, the risks, diabetes management, support, food and fitness and local community …show more content…
When clicking on to the ADA’s website, a full page pops up with lots of pictures and color that draws in the reader. On the website, pictures of many different types of people appear on the homepage. There is a map of US with people of different ethnicity, color, age, and gender. It tries to connect with all people and sends the message that diabetes has no boundaries and can affect people from all different backgrounds. The website also connects with the Spanish speaking population as the website is easily translated into Spanish. In connecting with the audience, the website sets an informal tone by showing empathy with the struggles the person faces when dealing with diabetes. For instance, in section that talks about living with diabetes, the stories are relatable to an everyday person who is living with diabetes. It connects with the primary audience by acknowledging the same struggles they face. Also, the ads displayed on the website are related to providing more help with diabetes such as diabetic magazines, recipes and fitness programs. It is designed to provide other resources that are available that might help them with diabetes. The design of the website in the NDEI do not appeal to the reader’s emotions with pictures of smiling faces or to the senses with pictures of fresh vegetables as seen in the ADA’s website, instead the