Such approaches are opportunities for corporate entities because they rise competitiveness, reduce costs, build strong marketing and increase employees’ motivation. Difference in input markets, also, provides motivations for green strategic planning. In the labor market, for instance, employees want to feel good on their working place and when companies make environment commitment to their employees. According to Brekke and Nyborg, “If such morally-motivated employees are also less likely to shirk their job responsibilities, then companies can profitably screen for them by adopting socially responsible practices”( Earnhart, Khanna, Loyn,
Such approaches are opportunities for corporate entities because they rise competitiveness, reduce costs, build strong marketing and increase employees’ motivation. Difference in input markets, also, provides motivations for green strategic planning. In the labor market, for instance, employees want to feel good on their working place and when companies make environment commitment to their employees. According to Brekke and Nyborg, “If such morally-motivated employees are also less likely to shirk their job responsibilities, then companies can profitably screen for them by adopting socially responsible practices”( Earnhart, Khanna, Loyn,