However, through empirical research the most effective in customer acquisition is a physical store. Critically the food market is a large part of sales take place thus allowing duopoly to be more noticeable alongside with the ramifications of such structure.
The subsequent research question and goal has been developed in order to resolve the consequences of the duopolistic market structure of Coles and Woolworths on local retailers.
To what extent is the current market structure of Coles and Woolworths in the lower north shore of Sydney impacting the price of fruits and vegetables in local retailers?
The goal of this essay is to investigate the Sydney lower north shore market, apply economic models to the behaviours of the firms dominating the market and
discuss the implications of this behaviour. (The goal is to understand the whole market better – can help consumers/firms/lawmakers etc.).
2.2