From the initial onset of a person having 25 alternatives within this decision process, subconsciously eliminates most of his selections through filtering out needless options early. Likewise, when reviewing pricing, availability as well as financing options to replace a heater, through the process of elimination helps a consumer reach a decision more expeditiously. However, there can be stressors involved on a purchase of this magnitude even when purchasing a home; nonetheless, a person weighs cost-benefits analysis on the overall value of this emergency replacement (i.e., heater) as well as on homeownership – in other words anxiety/guilt …show more content…
This final example points towards how rapidly Apple, Inc. (2016) product line improves over the course of a year, which sheds light on how quickly expensive products become irrelevant, outdated, or obsolete, especially in the mindset of today’s society. Subsequently, it is the depth of a marketing strategy that Apple creates a buy into new and loyal customers. In as much as new and improved are attractive to consumers where many try to “keep up with the Joneses” (2016), it remains the individual’s responsibility to decide how realistic Apple or like product offering will benefit personal life and decisions when narrowing down most obvious