Fizz Ed: The Ethical Effects Of Advertising On Children

“In the US, the average child watches an estimated 16,000 television commercials a year. And, while US children are among the world’s most avid consumers of advertising, the effect of television on children is a concern for parents across the globe” (Watson, 2017). Advertising is hard to avoid it is everywhere for a child to be exposed to. Advertising in schools and to children in general raises ethical issues. How far will companies go to exploit children or even consider advertising their brand at a place where children are sent to get educated? The episode ‘Fizz Ed presented by Daria elaborates this ethical issue of advertising in her school.
Ethical issues presented where installing publicity in school grounds by increasing the number of soda vending machines. The school budget was tight effecting: teachers limited school supplies, extra curricular activities, and materials for the school (‘Fizz, Ed). There’s a debate using advertising in budget crisis, “School administrators …show more content…
Nag factor is “the tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items” (Sciencedaily.com, 2017). Where a child is asking their parent to get something obnoxiously, until they get what they were asking for. Next thing Daria knew: school buses, the school hallways, teaching material, football and cheerleaders uniforms were all with the soda logo (‘Fizz Ed, 2017). This leads to a form of brand loyalty coming from advertising in schools that target the student’s subconsciously attracting them to a product most familiar with. This goes with placing vending machines in schools and displaying the company’s logo everywhere. Once the kids leave the school and go to the store to get a refreshing drink they would most likely get the brand of drink that is served at the