Harley-Davidson EFE Matrix
Opportunities Weight Rating Weighted Score
Use of computerized technology in vehicles while maintaining riders expectations about performance. 0.03 3 0.09
European and Asian market are becoming interested in chopper bikes - Harley-Davidson plans to grow business 50% of current annual volume. 0.03 4 0.12
US market demand for bikes is increasing - more women and interested in riding as well as new generations of riders are developing. 0.04 4 0.16
Business Sustainability - Harley-Davidson is committedto preserve the environment for future riders by reducing the impact of their products in the environment. 0.05 4 0.2
Harley-Davidson offers easy use of e-commerce capabilities to accommodate customer's wishes. 0.03 3 0.09
Patent Protection gives Harley-Davidson the opportunity to capitalize in their own products by customizing designs. 0.03 4 0.12 …show more content…
State if the score is above/below/or average.
The External Factor Evaluation Matrix for Harley-Davidson shows an above average score. Harley-Davidson has distinguished itself over the years by being innovative and persistent. This company does not give up easily. According to the analysis presented here we can see that Harley-Davidson is prepared to continue fighting and to remain strategically firm in the market of motorcycles.
Comment on 3-4 opportunities that drove the results.
"Harley-Davidson is focused on maintaining its leading position in the market of motorcycles in the US and the world. Despite the challenges the industry is going through, Harley-Davidson has focused on an aggressive plan to capitalize on opportunities. The female gender has been more interested in Harley-Davidson. The image of being free to enjoy the Harley-Davidson experience combined with cooperation for a cause such as breast cancer opens the door to Harley-Davidson and gives you opportunities for
Opportunities Weight Rating Weighted Score
Use of computerized technology in vehicles while maintaining riders expectations about performance. 0.03 3 0.09
European and Asian market are becoming interested in chopper bikes - Harley-Davidson plans to grow business 50% of current annual volume. 0.03 4 0.12
US market demand for bikes is increasing - more women and interested in riding as well as new generations of riders are developing. 0.04 4 0.16
Business Sustainability - Harley-Davidson is committedto preserve the environment for future riders by reducing the impact of their products in the environment. 0.05 4 0.2
Harley-Davidson offers easy use of e-commerce capabilities to accommodate customer's wishes. 0.03 3 0.09
Patent Protection gives Harley-Davidson the opportunity to capitalize in their own products by customizing designs. 0.03 4 0.12 …show more content…
State if the score is above/below/or average.
The External Factor Evaluation Matrix for Harley-Davidson shows an above average score. Harley-Davidson has distinguished itself over the years by being innovative and persistent. This company does not give up easily. According to the analysis presented here we can see that Harley-Davidson is prepared to continue fighting and to remain strategically firm in the market of motorcycles.
Comment on 3-4 opportunities that drove the results.
"Harley-Davidson is focused on maintaining its leading position in the market of motorcycles in the US and the world. Despite the challenges the industry is going through, Harley-Davidson has focused on an aggressive plan to capitalize on opportunities. The female gender has been more interested in Harley-Davidson. The image of being free to enjoy the Harley-Davidson experience combined with cooperation for a cause such as breast cancer opens the door to Harley-Davidson and gives you opportunities for