Overall, Heavenly Chocolate Internet Sales positively reflect the profitability and online marketplace rates of other companies. The utilization of an online marketplace to sell goods has demonstrated favorable results considering Unites States chocolate consumption and ecommerce rates are high. Overall, Heavenly Chocolate’s consumer base is centered on the middle class in the Northeast region. People associated within these categories expend the most money on the company’s goods and occupy a large portion of its membership program. However, the consumer base must expand to other regions as little activity is shown in regions such as the Mountains, West, and South. In addition, Figure 1 shows that Heavenly Chocolate’s most profitable days are
