Secondly, knowing the audience that the speaker is talking to helps convey the tone because it gives the speaker a sense of what word choice and emotions need to be hit in order to get the response that is desired. This quote by Vince Lombardi states, “We didn’t lose the game, we just ran out of time.” That quote approximately means that just because a scoreboard states that you lost a game doesn’t mean you didn’t have the potential in the end to beat a team with a little more time. Using that meaning of the quote, the reader can assume that this quote was wrote by someone like a coach of some kind which also helps the reader know that the audience must be athletes. With that, people can infer that this coach was trying to invoke
