Understanding the customer
Chu Chieh Kao
Hult International Business School External Influences On Consumer Behavior in Taiwan
In Taiwan consumers are loyal to brands, especially Japanese products are the most frequently bought, the Taiwanese are very attentive to prices, second important thing is quality and sales service are the other main considerations regarding the consumers’ behavior.
The Taiwanese consumer is faithful to brands, consumers are plugged into global consumer trends, Taiwan is a sophisticated consumer market, Taiwanese also keen on new products especially in the high-tech sector, consumer age is 20-40 years old.
On the other hand, in Taiwanese 85% of Taiwanese consumers especially young people consider purchasing online. …show more content…
It will help Starbucks in easily gating popularity in the markets of Taiwan.
Ambiance of coffee shops is fantastic with its premium appeal, Starbucks coffee shops gives perfect ambience for business meetings, friendly chit chats. It has free wifi for the modern users. Starbucks does a good business in Taiwan as people will meet for meetings, a chat with friends, do homework, Starbucks actually creates a nice comfortable environment in Taiwan, gives a lot of comfort for enjoying your coffee.
Starbucks card and loyalty system Starbucks sometimes also offers buy-one-get-one-free activities and because the company deliberately is pursuing a high-price strategy, such activities are attractive and bring long lines of new customers.
Weaknesses:
High price, in Taiwan Taipei City has a large number of privately owned coffee shops that serve up a nice, unique ambiance, tasty food and snacks, and a high quality of coffee and service also the price is not too high, the relatively higher prices of Starbucks products make them less accessible to the large population of lower-middle class and lower class consumers, if Starbucks can make the price not too high, will have more of consumers
Chu Chieh Kao
Hult International Business School External Influences On Consumer Behavior in Taiwan
In Taiwan consumers are loyal to brands, especially Japanese products are the most frequently bought, the Taiwanese are very attentive to prices, second important thing is quality and sales service are the other main considerations regarding the consumers’ behavior.
The Taiwanese consumer is faithful to brands, consumers are plugged into global consumer trends, Taiwan is a sophisticated consumer market, Taiwanese also keen on new products especially in the high-tech sector, consumer age is 20-40 years old.
On the other hand, in Taiwanese 85% of Taiwanese consumers especially young people consider purchasing online. …show more content…
It will help Starbucks in easily gating popularity in the markets of Taiwan.
Ambiance of coffee shops is fantastic with its premium appeal, Starbucks coffee shops gives perfect ambience for business meetings, friendly chit chats. It has free wifi for the modern users. Starbucks does a good business in Taiwan as people will meet for meetings, a chat with friends, do homework, Starbucks actually creates a nice comfortable environment in Taiwan, gives a lot of comfort for enjoying your coffee.
Starbucks card and loyalty system Starbucks sometimes also offers buy-one-get-one-free activities and because the company deliberately is pursuing a high-price strategy, such activities are attractive and bring long lines of new customers.
Weaknesses:
High price, in Taiwan Taipei City has a large number of privately owned coffee shops that serve up a nice, unique ambiance, tasty food and snacks, and a high quality of coffee and service also the price is not too high, the relatively higher prices of Starbucks products make them less accessible to the large population of lower-middle class and lower class consumers, if Starbucks can make the price not too high, will have more of consumers