Edwards includes personification in his sermon to better convince the listeners to repent for their actions. Edwards states that the arrow of justice is a "moment from being drunk from [their] blood." Because people enjoy drinking to the point of being drunk , Edwards is suggestion that the arrow would take great pleasure in killing the sinners. By personifying the arrow, he is making his argument more relatable which injects fear into the puritans.
Jonathon Edwards also includes analogies in his argument to appeal to the listeners sense of