Both are methods to achieving collective action whether through attraction or coercion. They also could be used together as they reinforce and interfere with each other. For example, in 1978, Jim Jones persuaded nine hundred members of the Peoples Temple to commit a mass suicide. Nye states, “Jim Jones used soft power to persuade his followers to commit mass suicide, he had an inner core of about eight henchmen who used a degree of coercion on followers who threatened to defect” (41). His use of henchmen was hard power. Also, military officers use the soft power of charisma and the hard power of their command-control position. Therefore, soft power is multilateral and hard power is unilateral which can be used
Both are methods to achieving collective action whether through attraction or coercion. They also could be used together as they reinforce and interfere with each other. For example, in 1978, Jim Jones persuaded nine hundred members of the Peoples Temple to commit a mass suicide. Nye states, “Jim Jones used soft power to persuade his followers to commit mass suicide, he had an inner core of about eight henchmen who used a degree of coercion on followers who threatened to defect” (41). His use of henchmen was hard power. Also, military officers use the soft power of charisma and the hard power of their command-control position. Therefore, soft power is multilateral and hard power is unilateral which can be used