Lucian Bernhard created the Priester Match poster in 1906. This poster won the fist prize in the poster competition sponsored by the Priester Matches Company. It is an advertising poster for matches and shown in Berlin. Bernhard was only 18 when he created this poster.
Lucian Bernhard (March 15, 1883 – May 29, 1972) was a designer from Germany. Before he came out with the final version of the poster, he had the poster with two dancing women forming from burning tobacco smoke. His friend told him this poster was a great cigar poster. This misleading understanding let him change up the poster by removing every image except the matches on the page. This poster is also the very first Sachplakat, object poster. Bernhard used bold color, simple shapes
Lucian Bernhard (March 15, 1883 – May 29, 1972) was a designer from Germany. Before he came out with the final version of the poster, he had the poster with two dancing women forming from burning tobacco smoke. His friend told him this poster was a great cigar poster. This misleading understanding let him change up the poster by removing every image except the matches on the page. This poster is also the very first Sachplakat, object poster. Bernhard used bold color, simple shapes