In addition, Frieden (2009) highlighted global macroeconomic imbalances that they have significantly stimulated the boom and the burst of the bubble which has constantly led to the financial crisis now because some countries, such as United States and Spain, have enormous presence of debts, this involving the amount of borrowed money with higher interest rate payments. Furthermore, “How Governments can” (2014) reflected global imbalances relating to labors that politics, especially governments, face difficulty for changing the policies in order to rise minimum …show more content…
Firstly, huge Germany’s market size is one of significant factors for Fonterra to expand its sales internationally. Germany Trade and Invest (2014) reported that the overall capacity of 31 million tons in milk production shifted Germany into largest dairy manufacturer in Europe with the overall production value of approximately 21 million euros in 2013. Consuming milk, cheese, and fresh dairy products always are important part of a healthy lifestyle for German people (Germany Trade and Invest, 2014). However, the total volume sales of the dairy product categories were estimated to have little movement in German market in 2016. Passport (2016a) considers that the less appetite for drinking milk products reflects a 7% decrease in sales volume, which is estimate to be worth 2,449 million euros in 2016. However, yoghurt and sour milk products rise by 1% in current value terms to reach 2,663 million euros in 2016 (Passport, 2016a). Additionally, the value sales of infant formula products are predicted to be worth 367 million euros, with current value rising by 3% in 2016 (Passport, 2016a). Thus, Germany’s market growth is assessed as moderate because Fonterra probably create new income from meeting consumer demand for yoghurt and infant formula