(Ruddock)
Andy Ruddock explained about the understanding the influence of media technology on youth. Young people are getting influenced by the contents. Where the advertisement influences the context in different social spaces. It matters how society is getting influenced by the contents in advertisements. The people tend to pay attention towards the attracted content which may be in the form of advertisements, messages, pictures, videos. All this is possible because the use of medium has become a daily routine in life. Display SMS, advertisements is a habit that has involved young audiences. Mobile phones are important for grounding points for social identities. The mobile phones have effect of making youngsters involve and interested in …show more content…
The situation has changed by 2001; approximately 90% of teens interviewed owned a mobile phone. The usage of mobile phones is increasing everyday where the youngsters are getting too much involved. Because of this advantage, advertisers will get the more views and results from the ad viewers. The teens are getting influenced by whatever appears on their screen, because it seems too interesting and attractive. The social circles are getting more and interaction is increasing due to which connectivity is being more among youngsters. Teens often develop experiences and kind of addiction towards their mobile phones. Interactions can be done with anyone and can also talk to the product seller …show more content…
To understand the function of mobile advertisements and to make them more effective, consumer attitudes and behaviors need to be reviewed. So that positive or negative attitudes in purchase decisions will be observed more closely. (Nor Hazlina Hashim, august 2014)
According to the Interactive Mobile Advertising Platform mobile advertising is defined as the business of encouraging people to buy products and services using the wireless channel as a medium to deliver the advertising message. Mobile advertising takes on similar to web advertising, which includes email, web links, banner ads, sponsorships, and video ads. It uses a form unique to the mobile phone, i.e. SMS or MMS advertising. Mobile advertising not
Andy Ruddock explained about the understanding the influence of media technology on youth. Young people are getting influenced by the contents. Where the advertisement influences the context in different social spaces. It matters how society is getting influenced by the contents in advertisements. The people tend to pay attention towards the attracted content which may be in the form of advertisements, messages, pictures, videos. All this is possible because the use of medium has become a daily routine in life. Display SMS, advertisements is a habit that has involved young audiences. Mobile phones are important for grounding points for social identities. The mobile phones have effect of making youngsters involve and interested in …show more content…
The situation has changed by 2001; approximately 90% of teens interviewed owned a mobile phone. The usage of mobile phones is increasing everyday where the youngsters are getting too much involved. Because of this advantage, advertisers will get the more views and results from the ad viewers. The teens are getting influenced by whatever appears on their screen, because it seems too interesting and attractive. The social circles are getting more and interaction is increasing due to which connectivity is being more among youngsters. Teens often develop experiences and kind of addiction towards their mobile phones. Interactions can be done with anyone and can also talk to the product seller …show more content…
To understand the function of mobile advertisements and to make them more effective, consumer attitudes and behaviors need to be reviewed. So that positive or negative attitudes in purchase decisions will be observed more closely. (Nor Hazlina Hashim, august 2014)
According to the Interactive Mobile Advertising Platform mobile advertising is defined as the business of encouraging people to buy products and services using the wireless channel as a medium to deliver the advertising message. Mobile advertising takes on similar to web advertising, which includes email, web links, banner ads, sponsorships, and video ads. It uses a form unique to the mobile phone, i.e. SMS or MMS advertising. Mobile advertising not