“It is a fact, blessedly confirmed, that the American movie is affectionately received by audiences of all races, cultures, and creeds on all continents”, was said by the President of MPPA Jack Valenti and he was correct in saying so. The fourth installment of the Transformers: Age of Extinction, may have missed the mark at U.S. box offices, but there are many countries around the world where the film profits did not disappoint specifically China. The international success found in China from this film can be closely attributed to the nostalgia this movie carries, the strategic marketing done by the producers through the trailers specifically, and the universal appeal this movie holds which was created by using talent from around the world,
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The reason is the producers and directors of Transformers: Age of Extinction worked so hard to enter China’s market that they even had official state broadcaster from China’s Movie Channel produce and distribute the movie to help assure that it would succeed in China. The deal mentioned above does not happen without consent and approval of the Beijing government and the Chinese Communist Party, which means that Paramount is in business with the Beijing regime directly through China’s Movie Channel which is controlled by CCTV …show more content…
This movie artfullyportrays a cross section of people, from different cultures and different nationalities, in diverse and thoughtful ways. The movie’s international resonance only reinforces the fact that this story is truly meant for a global audience and not driven by any country.” The Transformers series is known for their huge box office hits in the United States, but until recently the focus has shifted to the Asian people and specifically the Chinese market due to the huge number of consumers. Age of Extinction did just that, resulting in having tremendous international success in China because of the hype, long standing this movie has had in people’s lives, strategic marketing in their advertisements, and the universal appeal they created from having famous foreign cast members and global distributors to help make this movie successful
The reason is the producers and directors of Transformers: Age of Extinction worked so hard to enter China’s market that they even had official state broadcaster from China’s Movie Channel produce and distribute the movie to help assure that it would succeed in China. The deal mentioned above does not happen without consent and approval of the Beijing government and the Chinese Communist Party, which means that Paramount is in business with the Beijing regime directly through China’s Movie Channel which is controlled by CCTV …show more content…
This movie artfullyportrays a cross section of people, from different cultures and different nationalities, in diverse and thoughtful ways. The movie’s international resonance only reinforces the fact that this story is truly meant for a global audience and not driven by any country.” The Transformers series is known for their huge box office hits in the United States, but until recently the focus has shifted to the Asian people and specifically the Chinese market due to the huge number of consumers. Age of Extinction did just that, resulting in having tremendous international success in China because of the hype, long standing this movie has had in people’s lives, strategic marketing in their advertisements, and the universal appeal they created from having famous foreign cast members and global distributors to help make this movie successful