On average, the number of advertisements and brand exposures per day per person surpasses 5,000. The average exposure per day of just advertisements is just shy of 400, of those 400 advertisements we are exposed to, we only have some awareness to about a quarter of them. Finally, the number of advertisements that actually make an impression on us is only 3% out of that whopping 400. During the beginning months of 2008, Proctor & Gamble spent $1179 billion on advertisements; General Motors was in second place with $646 billion and close behind was AT&T with $579.1 billion spent on advertisements. These companies are spending billions of billions of dollars just to be part of that 3% that can make an impression on you. Nike,
On average, the number of advertisements and brand exposures per day per person surpasses 5,000. The average exposure per day of just advertisements is just shy of 400, of those 400 advertisements we are exposed to, we only have some awareness to about a quarter of them. Finally, the number of advertisements that actually make an impression on us is only 3% out of that whopping 400. During the beginning months of 2008, Proctor & Gamble spent $1179 billion on advertisements; General Motors was in second place with $646 billion and close behind was AT&T with $579.1 billion spent on advertisements. These companies are spending billions of billions of dollars just to be part of that 3% that can make an impression on you. Nike,