One of the ways Patagonia decided to set itself apart from other brands was by opening the Worn Wear division (Environmental & Social Responsibility). This division was put in place for customers to trade in their used goods that are still in fair condition. In return, the customer will receive a credit to be used toward purchasing on the Worn Wear site or their regular Patagonia site. An additional resource on the worn wear site is the repair and care section. To promote the concept of customers fixing and revitalizing a product when a zipper breaks or a small hole gets ripped into a jacket, Patagonia is working to do the best they can at decreasing their footprint on our planet. Along with the Worn Wear merchandise, there are resources to look at techniques for repair along with a Q&A section. These departments are great to the environment since clothing and gear will not be thrown out but instead be repurposed, recycled, and brought back to life for another customer. Not only is this an easy way for customers to discard their old products, it allows other customers an alternative to purchasing new clothing at full price. Patagonia couldn’t stop there. They continue to separate from the pack by creating marketing campaigns that discourage excessive consumption with the Common Threads Initiative (Environmental & Social
One of the ways Patagonia decided to set itself apart from other brands was by opening the Worn Wear division (Environmental & Social Responsibility). This division was put in place for customers to trade in their used goods that are still in fair condition. In return, the customer will receive a credit to be used toward purchasing on the Worn Wear site or their regular Patagonia site. An additional resource on the worn wear site is the repair and care section. To promote the concept of customers fixing and revitalizing a product when a zipper breaks or a small hole gets ripped into a jacket, Patagonia is working to do the best they can at decreasing their footprint on our planet. Along with the Worn Wear merchandise, there are resources to look at techniques for repair along with a Q&A section. These departments are great to the environment since clothing and gear will not be thrown out but instead be repurposed, recycled, and brought back to life for another customer. Not only is this an easy way for customers to discard their old products, it allows other customers an alternative to purchasing new clothing at full price. Patagonia couldn’t stop there. They continue to separate from the pack by creating marketing campaigns that discourage excessive consumption with the Common Threads Initiative (Environmental & Social