History:
Polaris become founded in 1954. The Polaris Headquarters is located in Medina, Minnesota in the United States. Polaris is worldwide except in Cuba, Iran, Syria and North Korea. Polaris occur when David Johnson, Allan, and Edgar Hetten created the first snowmobile, later continued by motorcycles, that were marketed by different companies around the world, (1956) the first snowmobile sold around $465, but no actual sales prices were listed. In 1960, Edgar Hetten left his partners to create his company.
The 1965 Mustang snowmobile was the success, and prevented Polaris from going bankrupt, but instead, increase their sales and helped grow their profits; this was one of its top market …show more content…
is a manufacturer of ATVs, snowmobiles, motorcycles and electric powered vehicles. Sales were climbing back from a low of $1.6 billion in 2009 to $2.7 billion in 2011, with projections of $3 billion in 2012. In fact, the company foresees sales hitting $5 billion in 2018. One predominant factor is that the firm's largest market, North America, is recovering from a deep recession. "Retail sales in the North American off-road vehicle and motorcycle industries are off to their best start in years," said Polaris CEO Scott Wine in an April 18 earnings release. North American sales increased a healthy 17% in the first quarter, with off-road vehicle sales up 30%, and on-road vehicles up 44%. Overall, sales in the first trimester were at $674 million, up 25% from $537 million in the year-earlier period. Net income grew to $60 million in the three-month period, an increase of 27% from the year-ago quarter. International markets are also contributing to higher sales. From 2010 to 2011 the company enjoyed a 39% growth rate overseas, with the Asia Pacific region showing the largest gain of …show more content…
Many other companies only produce motorcycle and related accessories like Harley-Davidson, which is also a very well-known company. The recreational market is no joke if a company doesn’t have the capital requirements to enter the recreational market it will suffer a loss of profit. Large expenditures are needed to develop the facilities to build just one vehicle, and research and development cost are very high. Particularly with the economic downfall, we are having. The high capital requirements, research and development costs, price, as well as the limited openness all have factors which make it a market that will not grow at a very fast rate. Making other companies unattractive to the marketplace. This signals a small threat of new entrants to