Due to the changes in consumption culture, alcohol production and marketing became a more profitable business, new products of alcohol are being produced to increase market share, and further diversify the consumers of alcohol products (Measham & Brain 2005, p.267-268). The introduction of ‘high-strength alcohol products, shots and mixing of alcoholic drinks’ causes increasing problems of public drunkenness and violence, as consumers get drunk more easily under high consumption speed and quantity of alcohol (Measham & Brain 2005, p.267-268). Irrational acts are frequently performed by unconscious individuals under the influence of alcohol and other drugs, consequently, there are increasing number of physical and verbal abuse in both public and private areas (Morgan & McAtamney
Due to the changes in consumption culture, alcohol production and marketing became a more profitable business, new products of alcohol are being produced to increase market share, and further diversify the consumers of alcohol products (Measham & Brain 2005, p.267-268). The introduction of ‘high-strength alcohol products, shots and mixing of alcoholic drinks’ causes increasing problems of public drunkenness and violence, as consumers get drunk more easily under high consumption speed and quantity of alcohol (Measham & Brain 2005, p.267-268). Irrational acts are frequently performed by unconscious individuals under the influence of alcohol and other drugs, consequently, there are increasing number of physical and verbal abuse in both public and private areas (Morgan & McAtamney