One Community, One Heart This campaign is a motivational media campaign to support and assist Rwanda to develop its economy and to achieve peace. This campaign aims to achieve the following goals:
Goal one: Elimination of tribal fanaticism and racism [Motivational] a- Eliminate and reject racism from the childhood.
Integrate compulsory classes for students from primary until secondary schools explains that the damage that caused by racism and who the Rwanda has been destroyed for fake reasons created from other countries. The target audience are the students in the all educational stages. b- Eliminate and reject racism in the higher education universities.
Rwanda has one University, the National University of Rwanda (Aziz, 2015). In this cause the university administration organize that many lectures throe the year mark’s by university students to discuss that the damage caused by 1994 and gives the students who participated in such topics some medals and additional grades. The target audience of this project are the higher education students. c- Eliminate and reject racism in the …show more content…
Whoever has the ability to work in farming is the targeted audience. d- Let army participate in rebuilding the country
Participating in public rebuilding event by the army will strengthen the relationship between the government and the citizens and it will ease fighting racism. The targeted audience for this objective is the Rwandan army.
Key
Goal three: Taking advantage of minorities
The objective of this goal is using the minorities Muslims groups, to merge into the community. Muslims has not participated in this war and their experiment could be taught to other Rwanda people (Aljazeera, n.d.). Thus, we will merge the peace in the Rwandan society. The targeted audience is the Muslim society I Rwanda.
Goal four: Create a Peace day
Using the genocide day as a peace day event in the whole country
Distribute roses and motivational quotes, doing public events, and other activities to replace the miserable events that still running in the peoples head. All Rwandan can celebrate in this day. But not only will the public be the targeted audience, the government officials as well.
Goal five: Help