However to be able to do that I must first address what three theories in rhetoric I will be looking at to devise this study. The first of the three that this question will look at also happens to be theory that I got the most mileage out of this semester wasMichael Calvin McGee’s theory of fragmentsin the article, Text, Context, And The Fragmentation Of Contemporary Culture (1990). The second rhetorical theory that this response will look at comes from Michael Leff’s analysis of text in the article Words the Most Like Things: Iconicity and the Rhetorical Text (1990), which discusses the importance of textual analysis. The third and final rhetorical approach that this response will analyze is the article “Research in Rhetoric” Revisited (2015) by Raymie E. Mckerrow. Each theory will first be defined and then I will discuss use the work of others, argue for your view the role of rhetoric as an approach to media and support your view with relevant materials from both inside and out of the …show more content…
Accordingly, since the approach is applicable to virtually anything the weakness that I see or would argue would be to ask the question. If all popular culture are fragments of widespread media can one ever view anything with its original context? Or since most everyone will interpret something differently is watch and or hearing about something in its original context even possible anymore. I believe that the use of fragments is a very strong rhetorical approach. However, I believe that its strongest weakness also resides in it’s biggest