• The type of audience its argument is appealing to is neutral, but Eighner is trying to influence the materialistic consumer to look at their own personal intake by putting less value on things and more value on living smaller.
• You know this by the words he uses in the article, almost a kind of twist because he relates himself back to his audience.
“Once I was the sort of person who invests material objects with sentimental value. Now I no longer have those things, but I have the sentiments yet” (Eighner 6).
• He is trying to influence the audience’s values by looking at the economic divide between the homeless and those who aren’t.
“Quite a number of people, not