Rhetorical Analysis Of Dad By Supreme Music

German supermarket chain EDKEKA’s Christmas advertisement sends its viewers on an emotional rollercoaster. The ad begins with an elderly man receiving a voicemail from his daughter informing that she and her family will not be able to make in town for Christmas. While listening to this voicemail, hearing his daughter and granddaughters voices, he is watching his neighbor greets his family for the holiday through the window. As the ad continues, scenes of the man cooking and eating a Christmas dinner alone appear. As the emotional song, Dad by Supreme Music plays in the background the ad depicts scenes of the man’s children receiving news. By the reaction of the children to the letter, one assumes that their father has died. The viewer then sees all the children gathered in black, barley holding back tears at the home of their father. However, as they enter his house the …show more content…
It is the logical side of the commercial, what it is trying to get its audience to understand. After analyzing this advertisement the viewer can realize what the main message is. EDEKA is trying to remind its audience of making time for their family. The realization of how little time we might have left with our loved ones is exactly what this advertisement is trying to promote. Even though EDEKA is a supermarket chain it tries to focus more on what the holidays are truly about more than selling the audience food. When watching the advertisement it is not clear until the very end what is trying to be sold. Though EDEKA does not primarily specify the fact of buying food and other things for the holiday, they still make the whole ad tie together. The idea of going with family during the holiday then leads to having a Christmas dinner, which in turns, advertises the need for food and decor. EDEKA used logos to remind the viewer of the true meaning of the holidays instead of trying to convince them to buy their particular