Technology is an inherent part of society; it is created by social players. According to a social structure of technology method, it is important to note that social groups differ in the level of their access to technology, their skills, and the senses they associate with technology. The same technology can have different meanings for different social groups of users. Technologies can and do have a social impact, but they are simultaneously social products that embody power relationships and social goals and structures.( Smith) Thus technological changes are a process and do not have a single way. Considerate the place of the internet in the lives of young persons requires sidestepping a purely deterministic clarification and recognizing the social embeddedness of technology and its flexible results. The internet can be constitutive of new cultural features of young social life, but it can also repeat older situations. A purely deterministic method overlooks the material situations and the social environment within which, and through which, these technologies work. Digital spaces such as social networking sites, weblogs and clip and photo sharing are kept by commercial companies that target youth and try to form their consumption outlines. At the same time, when using these …show more content…
Youth have an opportunity to express online their “real” our interior selves, using the comparative anonymity of the internet to be the person they desire to be and experimenting with their individuality and ego. The cyberspace is oftentimes utilized to express unexplored aspects of the self and to create a virtual persona. Cyberspace becomes a place to “act out” unanswered conflicts, to play and replay problems, to work on important personal issues. Sherry Turkle summarizes this position: “We can use the virtual to reflect constructively on the real. Cyberspace opens the possibility for identity play, but it is very serious play.”( Sherry Turkle) This approach has methodological implications. Considering of the internet as an object of study means studying only the cybernetic identity; online communication; and online social norms, rules, and customs, without seeing the other direction, namely how conventional social norms and values are being imitated in the online world.The internet has been hailed for the potentials it is perceived to offer its users of absconding the restraints of their material environments and bodies, allowing them to create and play with online identities.( Sadie Plant) In these terms, the human body is stared not only as invisible online, but also as provisionally delayed, so that it becomes partly or completely unrelated. An other view is to