In both of the Wittnauer Watch ad and the Rolex Watch ad, the products are in visible locations that it catches readers’ eyes. The watch in the Wittnauer Watch ad is in front of the dark background and most of the surface of the watch appears to be diamonds, which makes the watch dazzling. It shows this product is not only a watch, but also jewelry. Similarly, in the Rolex Watch ad, the watch appears from the dark background. The big round shape, large lap around–numbers, sporty clock hands, and geometric shapes makes the watch look like a timer, but not only a simple watch. In addition, the ads use different types of models to express different types of watches. The model of the Wittnauer Watch ad is a mature young lady. Her three long fingers and bright red glossy lips show a very sexy beautiful woman, which shows a rich high status. As well, the model in the Rolex Watch ad is a 50–year old rugged-looking man, and expresses that this man is full of experiences. Furthermore, the object or the words in the ads help to explain the product or introduce the model. In the Wittnauer Watch ad, the word “Into the Night” beside the watch, which appears from the dark, means the watch is as bright as a diamond at night. This shows how luxury the watch is. Likewise, in the Rolex Watch ad, the grey anorak jacket and the coiled blue and white climbing rope
In both of the Wittnauer Watch ad and the Rolex Watch ad, the products are in visible locations that it catches readers’ eyes. The watch in the Wittnauer Watch ad is in front of the dark background and most of the surface of the watch appears to be diamonds, which makes the watch dazzling. It shows this product is not only a watch, but also jewelry. Similarly, in the Rolex Watch ad, the watch appears from the dark background. The big round shape, large lap around–numbers, sporty clock hands, and geometric shapes makes the watch look like a timer, but not only a simple watch. In addition, the ads use different types of models to express different types of watches. The model of the Wittnauer Watch ad is a mature young lady. Her three long fingers and bright red glossy lips show a very sexy beautiful woman, which shows a rich high status. As well, the model in the Rolex Watch ad is a 50–year old rugged-looking man, and expresses that this man is full of experiences. Furthermore, the object or the words in the ads help to explain the product or introduce the model. In the Wittnauer Watch ad, the word “Into the Night” beside the watch, which appears from the dark, means the watch is as bright as a diamond at night. This shows how luxury the watch is. Likewise, in the Rolex Watch ad, the grey anorak jacket and the coiled blue and white climbing rope