Women’s prevention from taking part in sport and physical activity is a health concern and a wider socio-economic development issue. The WHO (World Health Organisation) has recommended 30 minutes of moderate daily activity to gain good health and well-being. Although the WHO investigated that …show more content…
Women can easily be ‘turned off’ from sport altogether as they see it as a male-dominated activity. At first thought, it is not known for sport to be feminine or ‘girly’, Wilde quotes “This expectation of femininity often results in women being dissuaded from lifting weights, sweating, grunting, being aggressive, participating and competing in sports and physical activities. The main reason for this is because society expects women to be “ladylike”, not demonstrate characteristics that are defined as being masculine.” It seems that in 2015, sexism is still a common part of the sporting life. Many examples of sexism are overblown within the sporting world; the objectification of women, unequal pays and positions of power within physical activity. The Guardian (2015) states that there are a lot of feminist issues in Australia; such as domestic violence. Women In Sport states how elite sport separates both genders apart. Since 1912 the men’s decathlon has been contested at every Olympic Games but gives no chance towards the women to take part. Overall it shows how ‘0.4% of commercial investment is into women’s sport and 7% for men coverage. A 2007 study by the Women’s Sport and Fitness Foundation (WSFF) shown that newspaper coverage of women’s sport accounted for 5% of total sporting coverage during 2006. As well as this, one in five men considered sport women as …show more content…
Sport association, non-governmental organisations, local initiatives as well as the private sector can also play a vital role of facilitating change. For example, projects, supporting into deep research on existing barriers and looking upon women’s interest in sport, and claiming space for women in sport. These are only some of the reasons to improve this situation. By claiming space it needs to happen on the playing fields and in the media. As well as this, there was frequent reminders that men’s sport is accorded a higher status then women’s an example of this being make-up being worn by some athletes at the Winter Olympics at Sochi, with a particularly unpleasant prejudice approach at the abuse on Twitter of Beth Tweddle the Olympic gymnast