The spread of the Television led to the creation of the “mass market”. By the end of 1950, nearly the entire population owned a radio and only a small percentage didn’t own a Television. Television and radio were used as marketing promoters, where businesses used them to advertise their products.Television sculpted the minds of Americans to believe that perfection is achievable, which led them to “give in” to society’s standards. Middle class white Americans tried to avoid leaving the suburbs, which is why shopping centers in the suburbs became very popular. They were perfectly content with living their isolated lives which was composed of very dull social standards and prosperity.
