Predictions
Simons and Chabris's research builds on previous research studies conducted by Nessier et al (1999). Change blindness and inattentional blindness affect attention to a given stimulus which can lead to missing an unanticipated event. Visual similarity of the unexpected event to the primary event should make no difference in whether it is noticed or missed.
Subjects
There were a total of 228 participants, both male and female, and almost all of whom were undergraduate students. The participants were either volunteers without compensation or were given candy bars as compensation. A few participants went on as subjects in a larger study and were paid a single fee.
Method
The …show more content…
Less participants were aware of the stimuli in the Transparent condition (42%) than the Opaque condition (67%). Participants noticed the gorilla woman (44%) less often than the umbrella woman (65%). Nessier's research was contradicted by the results of this study which illustrated that participants were more inclined to become aware of an unexpected event with similar visual features as the event being observed. The correlations averaged r=0.15, a weak significance, across the fifteen conditions which suggests that counting poorly or inattention are not strongly related to