Social Media Analysis Of Alpha Sigma Alpha

“It’s not what it looks like”, this is what the majority of members of a sorority or fraternity would respond after being asked about Greek life. Why is that they feel like they have to say that? One word: Marketing. The way sororities and fraternities are portrayed to the public gives off a bad image and reputation about the members and their community. Any person who has not been part of Greek life and does not have any information about this community and its activities they would think sororities and fraternities are just a big house full of college people just having fun, drinking, and sleeping around. However, what they don’t know is that in reality there are rules to be able to be a member, such as a good GPA, no alcohol or drug substances …show more content…
Two types genres used by Alpha Sigma Alpha are oral and typography. The oral genre includes public speaking, songs, and in this case face-to-face weekly meetings. Typography can vary from books, newspapers, and scholar papers, to social media such as Facebook, Twitter, text messages, and personalized …show more content…
Social Media plays an important role in the Alpha Sigma Alpha community. This community uses social media such as Facebook, Twitter, and their own personalized website. This genre targets a more general public. People who are interested in joining the sorority, university faculty, pledges, and ex-pledges, or any person who is vaguely interested or wants to learn about the sorority they are able to do so by visiting any of these websites. Facebook and Twitter keep the members and the public updated with daily posts about information of any kind such as events, information about members and ex-members, upcoming activities, and time and place of meeting and it also allows the community to keep communication between each other, even if they are not from the same campus. The website is a more formal genre they use. On the website, one can find the values of the sorority, the history, pictures of the events held by the community and of their members. The website also posts more official calendars, which include the upcoming events for the sororities in all the universities. Since the public for this genre is more diverse the language used in these websites is more formal and acknowledge the public with general vocabulary, words that are used on the daily basis, and are more detailed that way there are no confusions. Also, in social media, the fonts, and colors used in the websites are basic that way people