The Italy has a good political system, including expansionary fiscal policy and allows foreign companies to invest here. Starbucks can benefit from this policy in the form of tax cuts and increased government spending. Some international agreements between Italy and other countries in order to avoid double taxation on the basis of a double taxation convention with the OECD Model.
Furthermore the Americans region such as Mexico, North American, Brazil and so on. In the US, the development of Starbucks in a macroeconomic environment is characterized by an aging population, more diverse, and a significant Hispanic origin. Multinational companies based in the United States are now subject to a more rigorous review of business processes. The company must monitor the political stability of the country. …show more content…
This stuff seems to be a very negative aspect of Starbucks because they are trying to protect the culture. Starbucks is more focused on its image than coffee. Nonetheless, in our view, Slovenia is a better choice from this perspectives. Coffee is also one of the most favourite products and cafe bar is very much appreciated by the youth especially the students want Starbucks in Slovenia. Slovenia's population is slowly declining, but the number of young people is significant.
In the Americans region such as US. Starbucks can provide cheaper products, but it may have to sacrifice quality. This is the main social and cultural challenges facing the business. It will broaden the consumer base, including buyers from the lower and middle income levels. "Green" and "moral chic" consumers are also concerned about. They worry about the brand's social and environmental costs. Starbucks must be aware of this trend. Baby boomers retire which means consumption of older consumers will be reduced. Nowadays, Starbucks will be the development of the X generation and the next generation of customers.