Steak-N-Shake Case Study

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One thing that we can all agree on,is that small towns like Columbia City could use a little more variety.It would be more interesting for the native residents of the town,and in some cases like bringing in a restaurant,it could help expand that restaurant’s business.But of course like every big decision the question persists:What restaurant would we bring to the city?I would insist that we bring in a Steak-n-Shake.There are a multitude of reasons to support my decision.

The first reason I think we should do this,is that A Steak-n-Shake would of course bring more variety to the city.We all know that the restaurants we currently have specialize in certain things.McDonalds,for example,specializes in hamburgers.And while you could argue that Steak-n-Shake specializes in burgers(The infamous steak burgers)too,the genius is that steak is only ½ of the equation here.We can’t even begin to forget the n-shake at the end of the name.This means that as the name implies they must also specializes in milkshakes.This combination of specialization would be like combining two restaurants(McDonald's for burgers,and Dairy Queen for ice cream)into one restaurant,which gives them a slight business edge in the restaurant market.

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