Advertisers will spend about $15 billion a year on ads directed at children. In the documentary “Ads in Schools”, an Australian-based documentary opposing advertising in schools, they explain that advertisers target kids because they impact what their parents buy, and so they make deals with schools to let the company put their products or advertisements in school for goods or services, such as extra playground equipment. The documentary uses the Australian company Cole’s as an example of advertisers targeting schoolchildren. Cole’s has an in-school fundraising program where if parents buy their goods, children will receive toys or gym equipment for school. In truth, as the documentary explains, the goods are really inexpensive, but parents pay an outrageous amount for the goods (such as parents paying $1000 dollars in purchases for one $5 skipping rope). It’s a way to trick children into pressuring their parents to pay an outrageous amount for goods, or for children to establish a loyalty of purchasing goods at Cole’s. The documentary also explains about book programs and how in America, school advertising rates are up, meaning that many more children are prone to fall under the brainwashing side-effects of excessive advertising
Advertisers will spend about $15 billion a year on ads directed at children. In the documentary “Ads in Schools”, an Australian-based documentary opposing advertising in schools, they explain that advertisers target kids because they impact what their parents buy, and so they make deals with schools to let the company put their products or advertisements in school for goods or services, such as extra playground equipment. The documentary uses the Australian company Cole’s as an example of advertisers targeting schoolchildren. Cole’s has an in-school fundraising program where if parents buy their goods, children will receive toys or gym equipment for school. In truth, as the documentary explains, the goods are really inexpensive, but parents pay an outrageous amount for the goods (such as parents paying $1000 dollars in purchases for one $5 skipping rope). It’s a way to trick children into pressuring their parents to pay an outrageous amount for goods, or for children to establish a loyalty of purchasing goods at Cole’s. The documentary also explains about book programs and how in America, school advertising rates are up, meaning that many more children are prone to fall under the brainwashing side-effects of excessive advertising