Instead of just offering their products for sale through taste testing, its website, and retailers in California. They should try to broaden their target market past the top 10-15% of wine connoisseurs. Since image is so important wineries sell their wines through fancy bottles, elegant and artistic labels, celebrity endorsements, and reviews that can influence a consumer’s perception of the value of their wine. Incorporating this into their brand Stuart’s Cellar can keep their appeal to their premium wine connoisseurs, but be able to reach a new secondary target market that comes along with advertisement tactics like celebrity endorsements. Celebrity marketing is when a famous person uses their notoriety to help sell a product or
Instead of just offering their products for sale through taste testing, its website, and retailers in California. They should try to broaden their target market past the top 10-15% of wine connoisseurs. Since image is so important wineries sell their wines through fancy bottles, elegant and artistic labels, celebrity endorsements, and reviews that can influence a consumer’s perception of the value of their wine. Incorporating this into their brand Stuart’s Cellar can keep their appeal to their premium wine connoisseurs, but be able to reach a new secondary target market that comes along with advertisement tactics like celebrity endorsements. Celebrity marketing is when a famous person uses their notoriety to help sell a product or