The new venture concept, the opportunity gap in the market and why you are confident that this new business is feasible
Task 1
1.1 Vision and Business Idea
The name of the business “TRI2BNO1” and will be is located in St. Venera (Malta). To set up the agency I will be owning and leading the company and will put some of my capital resources into the business.
The vision of the business is to become one of the leading triathlon training camps in the Mediterranean region during the next five years.
During the first years the company will concentrate on European countries and later, in the future marketing of the training camps will be spread to other regions in the world.
TRI2BNO1 training camps, will start …show more content…
The Malta tourism authority, is also studying potential development of new markets which include sports and adventure tourism. In one of its surveys, it was observed that four out of every 10 tourists, had a negative perception on the physical sports facilities and services available in the country.
The government via the Malta tourism authority has been trying to improve the development of the beaches by increasing awareness and by raising the standards for sandy and rocky beaches in Malta and Gozo. According to the annual Eurobarometer report of 2013, one of the main reasons why tourists travel to Europe is for sun and beaches and hence it is in the interest of Malta which is a Mediterranean island to take this into https://tourism.gov.mt/en/Documents/FINALBOOKLETexport9.pdf 1.2.1.2