Target Data Breach Case Study

Decent Essays
Another even that occurred in 2013 is the now infamous data breach. This incident threatened the future trust of Target’s core consumers. The criminals hacked into Target systems gaining access to customers debit and credit card information endangered Target’s standing amongst even its most loyal guests. Following the breach, Target experienced weaker than expected sales immediately following the announcement of this data breach that occurred in the fourth quarter of 2013 that can be seen from the negative percentage sales growth line item (10-K 5). Fiscal 2015 included the following notable items: Target sold their pharmacy and clinic business to CVS, recognizing a pretax gain of $620 million. We also recorded deferred income of $694 million,

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