Tata Sports Case Study

Decent Essays
Table of Contents
Sports in Tata Steel 2
Sports to Target – Olympics 2024 3
India’s Performance in Olympics, CWG and Asian Games 3
Competitor’s Analysis 5
Sports to Focus on (Short Term) 7
Sports in Jharkhand 7
Revenue Model 8
Formation of a Club – JRD Tata Sports Club 8

Sports in Tata Steel

History of Sports:
Tata Steel has been associated with a diverse range of sports over the years. It has not only supported mainstream sporting activities but also preserved century old tribal sports across various districts. Various initiatives taken by Tata Steel over the years has helped them produce - 5 Olympic Games winners, 6 World Championship winners, 36 Asian Games winners, 33 Asian Championship winners, 4 Commonwealth Games winners, 6 Commonwealth
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Having the Best Sports Infrastructure in the Country Upgrade JRD Tata Sports Complex, Academies and Feeder Center to host International Matches.

Source: http://www.tata.co.in/ourcommitment/articlesinside/Tata-in-sports http://www.tata.co.in/media/interviewsinside/eY0m3gpU1kg=/TLYVr3YPkMU tatafootballacademy.com http://www.tatasteel.com/global-network/tata-steel-kalinganagar/tata-steel-parivar/r-and-r-initiatives/sports.asp
Sports to Target – Olympics 2024
India’s Performance in Olympics, CWG and Asian Games
India has won a total of 26 medals at the Olympics – 9 Gold, 6 Silver and 11 Bronze. The following table shows the Sports and events at which India has won medals at various Olympic Games.
Sport Year Position Event Name
Athletics 1900 Silver 200 metres Norman Pritchard
Badminton 2012 Bronze Women’s Singles Saina Nehwal
Boxing 2008 Bronze Men’s 75 Kgs Vijender Singh 2012 Bronze Women’s Flyweight Mary Kom
Hockey 1928, 1932, 1936, 1948, 1952, 1956, 1964, 1980 Gold Men 1960 Silvers Men 1968, 1972 Bronze
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Source: http://sajha.in/sports-history-of-jharkhand
Performance of Jharkhand and its neighbours during the 2011 National Games:- Source: http://kerala2015.com/

Performance of Jharkhand and its neighbours in 2015 National Games:- Haryana: Where are they getting it right?
Haryana is responsible for 2 out of India’s last 9 Olympic medals. The government policies have largely been responsible for Haryaya doing well in Sports.
Talent Spotting: The Governement launched the “Play 4 India” Initiative which was aimed at young boys and girls honing their skills and developing their talent. Under this initiative a Sports and Physical Aptitude Test was conducted (SPAT) in all schools among athletes of age group 8-14. Based on their results in the test, a sport was allocated to the young boys and girls. These 5000 kids identified are then supported financially and provided with training.
Infrastructure: To support the development of Sports in India Schools to train athletes, Centers for Excellence for specific sports, stadiums with full time coaches, Sports Complex in every district, Sports library and R&D in Sports Medicine are built across the state.

Revenue

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