Everything today is branded, from the milk in your fridge to the car you drive. Each of these brands are things we trust, what we would regard as reputable. Why is that though? In the article, the Brand Called You Tom Peters describes this trust in brands as a belief in “promise of the value you’ll receive.” Similarly, Peters argues, “you’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop.” Few people recognize this fact and fail to manage their own personal brand, leading to a less stellar image.
When you look at your resume, or the self you present to others, examine it. Does the brand you see impress or grab your attention? If not, you’ve got a serious brand-management problem on your hands. Peters has several ways in which
When you look at your resume, or the self you present to others, examine it. Does the brand you see impress or grab your attention? If not, you’ve got a serious brand-management problem on your hands. Peters has several ways in which