Thus, we would suggest that Hefner’s role should be undertaken by his sons, Marston (19) and Cooper (18) who show interest in the company and are already popular in the media (CNN, 2008). This move would bring a fresh perspective to the company and at the same time would allow the Hefner family to continue being associated with the company. This is logical as after all, this is essentially a family business, founded by Hefner and managed by his daughter Christie for 25
Thus, we would suggest that Hefner’s role should be undertaken by his sons, Marston (19) and Cooper (18) who show interest in the company and are already popular in the media (CNN, 2008). This move would bring a fresh perspective to the company and at the same time would allow the Hefner family to continue being associated with the company. This is logical as after all, this is essentially a family business, founded by Hefner and managed by his daughter Christie for 25