In Hip Hop a name is everything, it is your identity and your mark on the world. In Jeff Chang’s book, “Can’t Stop Won’t Stop: A history of the Hip-Hop Generation” DJ Kool Herc mentioned that tagging a name was, “like locating the edge of civil society and planting a flag there”. It did not make them celebrities to the outside world but it made them celebrities to their peers (74). Creating a memorable name was important for Hip Hop artists since this the name would represent who the artist was and it would stick for the rest of their lives. For instance, anytime someone heard the word Kool, they would immediately think of DJ Kool Herc. DJ Kool Herc otherwise known as Clive Campbell choose Kool from seeing a TV cigarette commercial. In this
