The Myth Of Choice Video Analysis

Improved Essays
Do you ever feel tricked, or duped? Many of us feel that way when we talk about marketing to kids and most importantly, food ads. While many of us don’t think much of food ads and marketing to kids, they are affecting the lives of youths everyday. Starting with online advertising, leading into manipulating the minds of teens, and finally, releasing them into a world of diabetes, heart disease, cancer, and more. All of this starts with ads. Unfortunately, ads are everywhere, on TV, on the front of school textbooks, on online websites, even embedded into video games. According to the video, “ The Myth of Choice” , kids see about 500 ads every year. Marketers get the attention of youth through vibrant colors, and cartoon characters, like Tony the tiger and Ronald Mcdonald. These ads trigger kids to eat more calories and consume larger amounts of sugar and fat than necessary. To sum it up, when kids see the ads and the cartoon characters, they start eating the advertised sugary food, resulting in mass amounts of calories, fat, and sugar. …show more content…
In the video, “ The Myth of Choice”, it states that fast food is much more than just cheap food thrown together for customers to eat. In fact, engineers design the food to target the biology of a child’s mind, making it addictive on eating it. This results in kids coming back for their food over and over again, causing diabetes, high blood pressure, and other health issues. To elaborate, the french fries that you might call harmless, has a complex structure of engineering and science built to your very own

Related Documents

  • Improved Essays

    Targeted advertising, along with junk food availability, has contributed to unhealthy eating habits in our society. In David Barboza’s “If You Pitch It, They Will Eat” (2003), Barboza claims that “Product tie-ins are everywhere. There are SpongeBob SquarePants Popsicles, Oreo Cookie preschool counting books, and Keebler’s Scooby Doo Cookies”. He is basically saying that there are big junk food companies trying to push their advertising onto things that kids find interesting.…

    • 286 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    In the advertising industry there are numerous schemes and strategies to increase the sale of products in stores, magazines, television and even on the radio. Unfortunately, advertisers do not simply stick to selling to adults, they too target innocent children. They become the perfect target as advertisers take advantage of child vulnerability and the lack of knowledge, to convince them they need or want the product. As Jean Kilbourne states in the extract from her book Can't Buy My Love How Advertising Changes the Way We Think and Feel , “ Not only are children influencing a lot of spending in the present, they are developing brand loyalty and the beginnings of an addiction to consumption that will serve corporations well in the future.” Many individuals grow up and their love for a specific brand follows.…

    • 619 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    A Every day we are bombarded by advertisements and propaganda encouraging an unhealthy lifestyle, starring a junk food based diet and little exercise. Fast-food chains come up with attractive slogans and eye catching logos for their foods to make consumers want to keep “lovin’ it”. Society has allowed junk food to be cheaper and more accessible to the average American family than healthy alternatives. Subway’s “$5 footlong” and catchy attached jingle, McDonald’s Dollar Menu, Skittles’ creative commercials which attract attention, etc. All of these promote foods high in sugar or carbohydrates.…

    • 406 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    In the article, “Don’t Blame the Eater”, David Zinczenko claims that the leading cause of childhood obesity are due to the recent increase of fast food companies, their advisement, and their lack of nutrition content. The article was first heard from a newspaper headline talking about how kids are suing McDonald for their tremendous weight gain. As he quoted, “Fast-food companies are marketing to children a product with proven health hazards and no warning labels. Advertisements don’t carry warning labels the way tobacco ads do.”…

    • 357 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    We’ve grown so accustomed to the jingles and colorful pictures associated with the advertisements for both fast food and junk food that we don’t even notice them anymore. Take the time to actually stop and pay attention to those advertisements. Notice how some commercials even have the power to stop children dead in their tracks and stare at the screen until the ad is over. In Jean Kilbourne’s essay “Jesus is a Brand of Jeans” she discusses the many different tactics that are used by advertisers in order to draw in consumers. According to Kilbourne many of those ads are actually directed towards children.…

    • 822 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The number of obese people in this world today has grown tremendously from what it used to be. Most people would blame this on fast food places, but reality check, people are responsible for themselves. In “Don’t Blame the Eater” by David Zinczenko, he talks about how fast food places are so common and quick that parents and children tend to eat more. Fast food and other unhealthy substances tend to be a less complicated choice for the majority of the population. For Example, it is easier to obtain and afford fast food than it is to obtain organic and other healthier food choices.…

    • 894 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    If subjected to this unavoidable advertising world, consumers must understand what these companies are trying to do. That way more informed decisions would be made on purchases in the future. Furthermore, stricter regulation surrounding food marketing to children, such as restrictions on pervasive marketing strategies could be a useful tool in addressing an important contributor to childhood obesity. However, it is important that such regulations are implemented across media channels, and that these channels are monitored for compliance with these standards. An excellent movie that represents how people are influenced by the marketing techniques is “The Truman Show”.…

    • 1146 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Dr. Alfredo Fontanini explains to us that the “Mac and cheese, chicken fingers, a hot dog with ketchup and fries; the infamous kids meal. For millions of American children this is not just an once‐in‐a‐while restaurant indulgence; it is the tip of the iceberg of a culinary education (or rather miseducation) based on excess: too much sugar, too much salt, and too much fat.” He informs us that children today are excessively exposed to such diet and develop into salt, fat and sugar loving adults. “Our gustatory brain is highly plastic; our sense of liking and disliking is shaped by early experiences.” We must take this issue very seriously and educate ourselves about these current global issues which are having a disastrous impact on each one…

    • 184 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Advertising is a 2 billion dollar industry. This topic is very controversial as to whether or not these advertisers should be allowed to use these methods on kids. These techniques make these handfuls gullible kids great targets for advertisers. Set aside the controversy, let's talk about how these companies are able to do this. Fast food companies use colors and characters to get kids to buy their products and get their advertising into kids heads and make them act a certain way to a certain product brand.…

    • 506 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Being overweight and obese has become a serious problem in the 21st century. Children in Canada ages 5 to 17 are overweight or obese. With 19.8% being overweight and 11.7% being obese, meaning that almost one third of our children in Canada is obese. There is a great deal of discussion that the marketing of fast food and beverages has a negative effect on kids. Although, how true can that be when children will not understand the advertising part until they are much older?…

    • 211 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    To begin with, advertisements that are aimed towards teenagers, are both effective and ethical means of persuading a teenager to do something. Nonetheless, studies show that teenagers that were exposed to advertisements, caused an adverse effect on the daily choices that they made each day. According to Jeffrey Carey, author of How are Teenagers Affected by Advertisements for Fast Food, teens who spent more than two hours watching commercial TV were likely to indulge in eating unhealthy foods like fats foods, sugary drinks and snacks than those who did not (23-25). In addition to that, teenagers that were shown clothing advertisements, were more likely to buy more clothes, due to the pressure of fashion trends and friends. According to Erica…

    • 290 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    So much advertising here, there, everywhere. The book Fast Food Nation written by Eric Schlosser is about the fast food industry in the United States, and the undesirable result the industry has on all those involved with it. The book talks about different advertisement methods used by the fast food industry. There is discussion around advertising to children. As well as the subsequent health problems resulting from the consumption of fast food.…

    • 1330 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    In today’s world advertising plays a big role in society, where children have become a primary target (Barbaro, 2008). This brings up the question, whether advertising to children is ethical, since many children under 8 do not have the cognitive ability to decrypt and understand the true motive of advertisements (Calvert S. L., 2008, p. 205). Today, children are heavily bombarded by advertisements in various forms whether they realize it or not, since children now use technology from a young age where advertisers easily have direct access to them (Calvert S. L., 2008, p. 207). This paper will argue that marketers focusing on young children as consumer is a social problem the needs to be addressed and that advertising to young children should…

    • 1504 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Junk Food In America

    • 1298 Words
    • 6 Pages

    Tired, grouchy or distracted in class? The reason could be the food you are eating. Many Americans today want to make their fast-paced lives as stress-free as possible by finding substitutions for cooking in junk food, a type of unhealthy food that most Americans enjoy eating because it is cheap, quick, tasty, and convenient. The high amount of calories in the diet and the lack of exercise has led to an increase in obesity in the citizens of the United States. There are many effects of junk food on obesity in America.…

    • 1298 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    With the increased amount of time children spend in front of a screen, youth targeted advertising has been growing and is creating poor eating habits for children. One of the biggest culprits is the fast food industry; they target children by the use of mascots, toys, and playgrounds in their restaurants. Restaurants like McDonalds have everything that a young child could desire- “bright colors, a playground, a toy, a clown, a drink with a straw, little pieces of food wrapped up like a present” (Schlosser 42). Fast food restaurants cause children to crave more than just the food. The majority of fast food costumers come from kids; for every child that nags their parents to bring them to McDonalds, the restaurant gains an additional one to two…

    • 1388 Words
    • 6 Pages
    Improved Essays