With the ease of online shopping being just a few clicks away at your fingertips, sales in retail stores have decreased. As old as a tradition Black Friday is, it cannot challenge with the competitiveness of online purchasing. “Last year, retail spending fell 11 percent over the four-day Thanksgiving weekend,” reported the National Retail Federation. An increasing number of individuals every year are preferring to remain at home. Data showing that “estimated $805 budget will be for online purchases,” according to the trade group 's annual survey. Given that information, this illustrates that many people are investing ambitiously into their online purchases. In addition, ShopperTrak reported “Cyber Monday punched through forecasts to hit $3.07 billion in sales, up 16 percent from last year.” showing evidence of steady growth in popularity of cyber …show more content…
Several times people go to the store to found out the product they seek is out of stock. It 's never an issue if a product is out of stock online with the access to several online vendors offering the same products. There is a helpful feature called a “wish list” that saves all items you viewed and enjoyed that is saved for later purchases. Don Green, a young man from Green Bay, states "I can browse a seemingly endless selection of products and add things that interest me to a wish list. Then, when I make the decision to go ahead with a purchase, it only takes a couple of clicks to do so. Last-minute gifts are really the only reason that I shop at a physical store beginning the day after Thanksgiving." The Internet is a open world of possibilities with countless number of various products at the consumer 's request. A number of online retailers offer a special free shipping promotion on Cyber Monday. Paying online can be made with a variety of payment options allowing for a diverse set of choices including credit card, paypal, and bitcoin. With endless options and products online it further increases the gap between Cyber Monday and Black