The Role Of Metaphors In Culture

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Lakoff and Johnson explicate that “The most fundamental values in a culture will be coherent with the metaphorical structure of the most fundamental concepts in the culture” and “our values are not independent but must form a coherent system with the metaphorical concepts we live by.” Metaphors are then not just expressions used to paint picturesque descriptions; they also reveal a given culture’s values and, perhaps even more importantly, they also “play a central role in the construction of social and political reality.” The authors also state that “Most of our metaphors have evolved in our culture over a long period, but many are imposed upon us by people in power.” The question of who holds the power in a given society is of course

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