Introduction
This essay will be discussing Multimodal discourse analysis looking at Gunther Kress’s article on discourse analysis and also looking at other theories of multimodality that can help explain how meaning making is achieved and use relevant examples as part of the discussion.
Multimodal discourse analysis “choice leads to selection”
Multimodal discourse analysis is the study of language not only through text and speech but mixed together with other tools or modes such as, pictures moving or still, sound, body movement or gestures, in order to express themselves, communicate or give meaning. Different modes have different ways of conveying meaning, these different ways of giving meaning influence the choice of which mode is needed for communication. The increase of technology and multimedia outlets people are able to use different modes to interact or communicate with each other and able to recognise the …show more content…
Many of the modes used to communicate or express meaning have existed for a long time but were not recognised as forms of communications or expression, in order to understand the meaning the speaker is trying to communicate modes that they use have to be identified. “Choice leads to selection” meaning when the speaker is trying to communicate meaning, first they must identify what mode are they going to use that is appropriate for the environment or the context in which the communication will take place, the condition in for communication who is the audience and what are they characteristics what is the semiotic requirement for what is to be communicated (Kress, 2012).
How meaning making is achieved in light of multimodality
Language is thought to
This essay will be discussing Multimodal discourse analysis looking at Gunther Kress’s article on discourse analysis and also looking at other theories of multimodality that can help explain how meaning making is achieved and use relevant examples as part of the discussion.
Multimodal discourse analysis “choice leads to selection”
Multimodal discourse analysis is the study of language not only through text and speech but mixed together with other tools or modes such as, pictures moving or still, sound, body movement or gestures, in order to express themselves, communicate or give meaning. Different modes have different ways of conveying meaning, these different ways of giving meaning influence the choice of which mode is needed for communication. The increase of technology and multimedia outlets people are able to use different modes to interact or communicate with each other and able to recognise the …show more content…
Many of the modes used to communicate or express meaning have existed for a long time but were not recognised as forms of communications or expression, in order to understand the meaning the speaker is trying to communicate modes that they use have to be identified. “Choice leads to selection” meaning when the speaker is trying to communicate meaning, first they must identify what mode are they going to use that is appropriate for the environment or the context in which the communication will take place, the condition in for communication who is the audience and what are they characteristics what is the semiotic requirement for what is to be communicated (Kress, 2012).
How meaning making is achieved in light of multimodality
Language is thought to