USA Today Case Study 2014

With USA Today debuting in 1982, it has continued to focus on innovative avenues for continued success and growth as the preferred news source. Personally, I am a very visual news consumer; therefore, what I enjoy most about the USA Today newspaper is the visual and eye catching content it has embedded within the paper -- digital and print versions. The vision the stakeholders had prior to the launch of USA Today was to have a unique approach to an audience and provide more news in less time (Ferrell & Hartline, 2014); therefore, this concept would appeal to generations of business people who stay on the move and have minimal time. The paper has done just that! They were able to differentiate themselves in a way that took untraditional approach – such as, colorful graphics, short detailed stories, colorful weather maps, celebrity stories, and unique writing styles (Ferrell & Hartline, 2014). …show more content…
USA Today continues to differentiate itself from other new sources be developing partnerships with key strategists to launch to innovative ways to reach consumers interest. The newspaper continues to utilize technology by inserting themselves into more social media websites and even though the print industry is declining, USA Today continues to push the envelope of success by embracing change and moving forward with new ideas to reach generational audiences. The internet is said to be the new for environmental change (Gard & Keoleian, 2002). With social media outlets now becoming the preferred method for accessing information, the increasing needs open new opportunities and threats to consumers (Kucuk,